AbbVie-sponsored eczema documentary debuts at South by Southwest

Alexis Smith was tired of being ashamed of her eczema. That’s why, as a 19-year-old in 2016, she posted side-by-side photos of her face with and without makeup.

The level of positive outreach she received was “very surprising,” and the eczema advocate continues to document her journey on social media. She’s also one of the voices in a new AbbVie-sponsored documentary about living with the debilitating skin condition.

“Eczema is so much more than a rash,” she told Endpoints News. It’s scratching, discomfort, sleepless nights, and isolation.

The 13-minute documentary, titled “Under My Skin: Untold Stories of Life with Eczema,” was directed by Redglass Pictures and debuted at South by Southwest in Austin, TX. Starting in April, it can be streamed on The Roku Channel.

Like AbbVie’s last documentary featuring eczema patients, “Skin: Our Barrier to the World” created by GlobalSkin, the film seeks to raise…
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